The Human side of Technology
We live in a world surrounded by technology and gadgets. Today's modern worker needs to be culturally and socially comfortable with technology adoption. No matter how chaotic, confusing, or ‘advanced’ we are with the technologies we use, it's the people -- their responses, feelings, inventions, and beliefs-- that drive progress and change. A technological advancement can be inspired and ground-breaking, but if people do not pick it up, it goes the way of the Ruputer, Seiko’s first attempt at an Apple watch, an interesting footnote in our history. Effective professional enablement through appropriate communication methods and engaging learning bridges the gap between a satisfactory user experience and rejection.
Our Purpose
Technology only creates value when people choose to use it
and use it effectively. We design learning experiences and communication
strategies that help busy professionals understand, adopt, and sustain new
technologies and cultural change—turning uncertainty into confidence and
innovation into measurable adoption.
Our Mission
Innovation succeeds when people succeed. We help organizations bridge the gap between breakthrough ideas and everyday practice through human-centered learning experiences and strategic communication strategies that enable lasting technology adoption and cultural change.
Our Method
We build adoption and enablement programs, not training. We help people confidently embrace technology and cultural change through the psychology of adoption.
Values
Trust
We build relationships with others through integrity, accuracy, empathy, and open communication.
Authenticity
We take care of ourselves and our community through shared interests, transparency, and support.
Humanity
Humans are agents of change and need to be given the support and confidence to make the decisions that drive change and adoption.
Value Proposition
With a Wordstylus program,
Motivation
Increase your team's use of the new technology you just invested money in.
Innovation
Spark your team's interest in learning more about the new technology.
User Experience Design
Creative Director
Nell Allen
Creative Director
Annie Todd
Creative Director
Rebecca Martinez
Creative Director
Maud Rogers
Creative Director
Mason Wilson
Creative Director
Book a Discovery Call
Reach out to learn how you can move your teams to adopt change, set up an adoption or enablement program.